Why Swisscom? A 3-Part Answer Framework With Examples

What interviewers are really asking when they say 'Why Swisscom?'

On the surface, this is a question about the company. In practice, the interviewer is testing three things: whether you have done real research, whether the role fits your goals well enough that you are likely to stay, and whether you can link your own strengths to what the business needs.

A weak answer could be pasted into any application: 'It's a big, respected company with great career opportunities.' A strong answer could only be given about Swisscom, and only by you. That is the standard to aim for. This guide describes how motivation questions are generally assessed in large telecoms and technology employers. It does not claim inside knowledge of Swisscom's current interview process, so always check the job advert and the company's own website for specifics.

Do the research that makes your answer specific

You do not need to memorise the annual report. You need two or three facts you can connect to your own experience. Spend 45 to 60 minutes gathering them from sources you can verify yourself.

Swisscom is widely known as one of Switzerland's leading telecommunications and ICT providers, with consumer, business and infrastructure activities. Confirm current details, such as ownership, strategy and recent announcements, on its official website and latest published reports rather than relying on memory or old articles.

• The job description: pick the two or three responsibilities that excite you most and note the exact skills they ask for.
• The business area: is the team working on networks, enterprise IT services, consumer products, data or security? Read about that specific area.
• Recent news or priorities: look for a recent announcement, product, partnership or sustainability commitment that genuinely interests you.
• The Swiss context: think honestly about what draws you to working in Switzerland, including multilingual teams, reliability expectations and a strong infrastructure focus, if that is true for you.
• Values and culture: read how the company describes how it works, then find real evidence in your own history that you work that way.

A three-part structure: Company, Role, You

Good motivation answers follow a simple arc. Aim for roughly 60 to 90 seconds, which suits most timed video-interview formats.

**1. Company (15-20 seconds).** Name one specific thing about Swisscom that attracts you and say why it matters to you. Avoid flattery about size or reputation. Choose something connected to the work, such as the role of reliable connectivity in everyday life, or the move towards cloud and security services for businesses.

**2. Role (20-30 seconds).** Explain why this particular job fits what you want to do. Refer to actual responsibilities from the advert, not just the job title.

**3. You (20-30 seconds).** Close with proof. Give one short example of a strength or experience that shows you can do the work. This is where the STAR method earns its place: Situation, Task, Action, Result, compressed into a few sentences.

Example answer using STAR as the proof point

The example below is for a fictional candidate applying for a customer-facing technical role. Adapt the content to your own genuine experience; do not copy it word for word.

"I'm drawn to Swisscom because so much of daily life, from work to family to emergency services, depends on connectivity that simply has to work, and I enjoy being part of that kind of dependable infrastructure. [Company] The role also combines technical troubleshooting with direct customer contact, which is exactly the mix I've been looking for. [Role] In my current job, a recurring fault was causing repeat calls from customers [Situation]. I was asked to cut those repeat contacts [Task]. I analysed the last three months of tickets, found that most came from unclear setup instructions, and rewrote the guide with the support team [Action]. Repeat contacts on that issue fell by around a third over the next quarter, and I'd like to bring that same approach to Swisscom. [Result and link back]"

Notice what makes this work: one specific hook, a clear tie to the role, and a result that is relevant. If you quote a number, make sure it is real and that you can explain how it was measured.

Delivering it well in a one-way video interview

In a recorded format there is no interviewer to nod or prompt you, so structure matters even more. Many platforms give you a short preparation window and a fixed answer time, so practise to a clock.

Write three bullet points, not a script. Scripts sound stilted on camera, while bullets keep you on track and natural. Look at the lens rather than at your own image, and finish on a clear closing sentence instead of trailing off.

Rehearsing out loud is the fastest way to improve. A tool like ScreenReady lets you record timed answers and get AI feedback on structure and clarity, but even a phone propped on a shelf will show you where you ramble.

Common mistakes: do and don't

Most unsuccessful answers fail in predictable ways. Check yours against these contrasts.

• Don't say 'It's a well-known company.' Do say what specifically about its work interests you.
• Don't focus only on salary, benefits or location. Do mention them only as secondary points, if at all.
• Don't recite the About Us page. Do use a fact to support a personal reason.
• Don't criticise your current employer. Do frame your move as heading towards something.
• Don't give a generic answer for every application. Do tailor the role section to each job.
• Don't overrun. Do aim to finish comfortably inside the time limit.

A 20-minute practice routine

Spend five minutes noting your three research points and the one STAR story you will use as proof. Spend five minutes drafting bullets for each of the three parts. Then record two timed attempts, review them for filler words, vagueness and pacing, and refine the weakest part. Repeat the next day with fresh eyes. Two or three rounds are usually enough for the answer to sound confident rather than rehearsed.